Less than three years after launching in Toronto, UberEats plans to expand its food delivery service to 100 cities and towns across the country.
“We’ve come to a pretty interesting realization about food delivery,” said Jason Droege, vice-president of UberEverything, visiting Toronto on Friday in advance of the announcement. “We found that the desire for food delivery goes outside of urban centres and even outside of adjacent suburbs into smaller markets.”
UberEats chose Toronto for the launch of the service back when it debuted in December 2015, and the service has grown quickly to 50 cities nationally and 280 locations in 35 countries.
“What we’re finding with food delivery is that in some places it’s actually more popular than our rides business,” said Droege.
The ride service remains larger — launched in 2010 Uber is now offered in 750 cities globally.
But demand for food delivery is growing in leaps and bounds, said Droege, especially in Canada, where inclement weather keeps a lot of people indoors many days of the year.
Social media is another driver of demand.
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